The goal of every start-up company is to make more money. But what’s the best way for a start-up to market their products and host a platform convenient for customers to find their products?
We are leaving the era of brick-and-mortar stores and more eCommerce companies are joining the Amazon ranks to sell their products.
But does Amazon actually help sell your products? While Amazon offers a great platform to host your product and drive sales, you’re the one attracting customers — not Amazon.
There are many benefits for hosting your eCommerce platform on Amazon, but you have to do it right. If you want a bright future for your retail startup, find out how Amazon can help increase your sales.
Be Smart About What You Sell
Amazon is one of the most successful eCommerce websites; while this can help boost your sales, this also means Amazon is oversaturated with other eCommerce businesses.
Other retail startups like yours run to Amazon to increase sales and improve their branding.
Before you create your Amazon account and listing, find out your competition and see how many people are selling similar or identical products to yours.
From there, try and devise a marketing strategy to only sell products in a category that isn’t listed or market your products differently than your competitors.
Treat Your Amazon Page the Same Way You Treat Your Own Website
When you built your own website, it was very time-consuming; you put in a lot of effort to make the website.
This includes making your website user-friendly, offering an attractive design and layout that coincides with your brand, and utilizing an effective POS system for you and your customers.
This same devotion should be used when creating your Amazon listing.
Even if you’re only selling a fraction of your inventory, create a compelling description and product listing. Write great copy for your retail startup and products and use high-res pictures with your business’ logo.
Social Media Helps Gain Interest
One of the many benefits of our digital age is social media. So many users spend a vast amount of time on social media channels such as Facebook and Twitter — these social media users can easily become your customers.
When promoting your products on social media, make mention of your Amazon page in addition to your retail startup’s website. Using other social media channels such as Instagram and Pinterest makes this kind of promotion even easier.
Make your product marketing shareable. Take video footage or pictures of your products and use a compelling CTA to entice people to share the post and visit your Amazon page.
Amazon Ads Increases Sales
While organic marketing helps drive sales, using ads is still key when marketing your products. Amazon has a great ad platform that helps boost traffic and sales on your Amazon page for your retail startup.
Amazon charges per click and the amount they charge varies between pennies to a dollar per click. This is very convenient and cost-effective for your marketing budget.
Compiling these ads are very easy; even if your ads to need to be pre-approved, Amazon makes the process convenient.
Depending on your brand and what you sell, Amazon ads can be very successful when gaining sales.
Price Your Products Well
What’s a common sense pricing strategy when trying to increase sales for your retail startup? Lower the costs or host sales. But it’s best to utilize a different strategy when increasing sales on Amazon.
Like mentioned previously, there’s a lot of competition on Amazon. When you lower your prices, your ROI may not be great if you’re not receiving sales.
It’s best to price your products fairly. This means selling them for a good price while not sacrificing your ROI.
Don’t Forget About Shipping
It’s easy to become so engrossed in pricing your products to where you forget about shipping costs and strategies.
There are two ways to ship with Amazon: Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN) program.
FBA Pros and Cons
When you’re receiving a lot of sales, it’s easy to use FBA when shipping your products.
And there’s a reason why using Amazon’s services is beneficial.
For one, shipping becomes one less of a worry for you. This includes returns and other customer complaints. Amazon has a team that packs and ships all year round, and you may not have that time.
There are also perks that come from Amazon’s Fulfillment such as free shipping. And you can receive these benefits without hiring a staff or rent out a facility. This way, you can focus on growing your business.
But FBA comes with a cost. Literally. Amazon charges you storage fees based on the cubic footage. These fees used to be cents, now they’re increasing to dollars. And Amazon will increase these fees as they seem fit.
Since Amazon has your card, you will get charged these fees. Plus the fee for your monthly account.
MFN Pros and Cons
You know your products best, therefore you know how to best ship them. Whether you use certain decor, hand-written notes, or packaging safety, you know your customers will always be satisfied.
This also helps to separate you from competitors, who probably use FBA.
There are pros and cons to each shipping option, so it’s best to choose the one that will benefit you the most.
Will Amazon Help Your Retail Startup
Amazon will definitely help your retail startup, to an extent.
While Amazon serves as a convenient platform to host your products and drive sales, you need to utilize your own marketing efforts and treat your Amazon page like you would your own website.
If you’re confident you have great products and strong branding to set yourself apart from your competition, you will be successful on Amazon.
Use Amazon to Support the Future of Your Business
Having a startup is exciting, but also challenging. When trying to increase sales, Amazon can help put your company on the map. But you need leverage on your part to truly become successful.
If you need further assistance to improve business expenses and increase your ROI, we offer personal finance advice to make sure your business expenses are being used correctly.